https://tomaspovolny.com Tomas Povolny, Copywriter Fri, 01 Mar 2024 17:39:22 +0000 https://tomaspovolny.com en https://tomaspovolny.com/Polestar-Art-for-Art-1 Wed, 22 Nov 2023 19:03:31 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Polestar-Art-for-Art-1 ART FOR ART — POLESTAR How do you sell a $155k car to someone who already has several expensive cars in the garage? We knew that our target audience valued unique objects and experiences more than performance and product benefits. So when “upcycling” was a hot topic and art was in the center of attention because of NFT’s, we introduced a unique currency for purchasing a unique car. Simply put, trading a collector’s item for art. Art for art. AWARDS—2022 Guldägget (PR) - Gold 2022 Eurobest (Creative commerce) - Shortlist 2022 Gerety Awards (Alternative) - Shortlist CASE STUDY OOH - Pennstreet, New York. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b8b7813d92cd9d1f4d57e783f627e0dab7f314263bea1dde30d7d2198ae694e8/polestar-new-york-penn-street.jpeg" data-mid="197618868" border="0" src="https://freight.cargo.site/w/1000/i/b8b7813d92cd9d1f4d57e783f627e0dab7f314263bea1dde30d7d2198ae694e8/polestar-new-york-penn-street.jpeg" /> DOOH/OLV PR<img width="1180" height="1022" width_o="1180" height_o="1022" data-src="https://freight.cargo.site/t/original/i/d39156dd678f544f86da8c3a3c9013031d4542d8d2904c7cc12eaea9af8b41f6/Skarmavbild-2023-12-01-kl.-01.57.28.png" data-mid="198300617" border="0" src="https://freight.cargo.site/w/1000/i/d39156dd678f544f86da8c3a3c9013031d4542d8d2904c7cc12eaea9af8b41f6/Skarmavbild-2023-12-01-kl.-01.57.28.png" /> <img width="1094" height="966" width_o="1094" height_o="966" data-src="https://freight.cargo.site/t/original/i/b46bcb5a8381c3c3ba4a4c4fd42ea39eda72a1c583c4bb86984679630265e344/Skarmavbild-2023-12-01-kl.-01.59.40.png" data-mid="198300623" border="0" src="https://freight.cargo.site/w/1000/i/b46bcb5a8381c3c3ba4a4c4fd42ea39eda72a1c583c4bb86984679630265e344/Skarmavbild-2023-12-01-kl.-01.59.40.png" /> <img width="1142" height="934" width_o="1142" height_o="934" data-src="https://freight.cargo.site/t/original/i/08d3be9484d370bca2b084b9f351b8697c4badbdb2a52d6655d1036b4b2860a0/Skarmavbild-2023-12-01-kl.-02.00.11.png" data-mid="198300628" border="0" src="https://freight.cargo.site/w/1000/i/08d3be9484d370bca2b084b9f351b8697c4badbdb2a52d6655d1036b4b2860a0/Skarmavbild-2023-12-01-kl.-02.00.11.png" /><img width="1070" height="1040" width_o="1070" height_o="1040" data-src="https://freight.cargo.site/t/original/i/a8a75a1835b3eedb42488d742829579698a0a5da1ec3715a8bb37c300ea0bdc3/Skarmavbild-2023-12-01-kl.-01.58.08.png" data-mid="198300620" border="0" src="https://freight.cargo.site/w/1000/i/a8a75a1835b3eedb42488d742829579698a0a5da1ec3715a8bb37c300ea0bdc3/Skarmavbild-2023-12-01-kl.-01.58.08.png" /> <img width="1920" height="399" width_o="1920" height_o="399" data-src="https://freight.cargo.site/t/original/i/01ceb2f73addf3674219c0c3882bc6dcaeddc0c855defbc40c414c8da8d033c2/P1_Press.jpeg" data-mid="198301015" border="0" src="https://freight.cargo.site/w/1000/i/01ceb2f73addf3674219c0c3882bc6dcaeddc0c855defbc40c414c8da8d033c2/P1_Press.jpeg" /> https://tomaspovolny.com/Stena-Line-Make-New-Memories Sun, 26 Nov 2023 10:45:26 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Stena-Line-Make-New-Memories Make New Memories — Stena Line Following a competitive pitch in spring 2023, Stena Line appointed my team at ACNE to work across all aspects of its brand - from developing a new brand platform to creating an overall concept to market at scale across Europe. We started off with a summer campaign adapted across all audiences and markets within Stena Line’s 16 sailing routes. 14 languages, 13 countries. We identified an overarching need that naturally trans-creates across all markets: The longing for making new memories.&nbsp;Resulting in a campaign that depicts those big, small, silly and sweet moments that happen between point A and B across the sea. CASE STUDY OOH<img width="1840" height="1330" width_o="1840" height_o="1330" data-src="https://freight.cargo.site/t/original/i/7718a331a7ad29ed281e3d31e25295b40902559bad0524a88ff4dbcadffbf473/Skarmavbild-2023-12-18-kl.-18.57.18.png" data-mid="199678242" border="0" src="https://freight.cargo.site/w/1000/i/7718a331a7ad29ed281e3d31e25295b40902559bad0524a88ff4dbcadffbf473/Skarmavbild-2023-12-18-kl.-18.57.18.png" /> <img width="2796" height="1540" width_o="2796" height_o="1540" data-src="https://freight.cargo.site/t/original/i/0ab08a975edd896becb0331ea9a4071c5d50e519039af20a690d061001032139/Skarmavbild-2023-12-01-kl.-03.00.30.png" data-mid="198306014" border="0" src="https://freight.cargo.site/w/1000/i/0ab08a975edd896becb0331ea9a4071c5d50e519039af20a690d061001032139/Skarmavbild-2023-12-01-kl.-03.00.30.png" /><img width="2794" height="1610" width_o="2794" height_o="1610" data-src="https://freight.cargo.site/t/original/i/e3939eabf54a4c350aa2ad06b4045da41332ae23bd576772e25947ef12727d34/Skarmavbild-2023-12-18-kl.-18.47.43.png" data-mid="199678165" border="0" src="https://freight.cargo.site/w/1000/i/e3939eabf54a4c350aa2ad06b4045da41332ae23bd576772e25947ef12727d34/Skarmavbild-2023-12-18-kl.-18.47.43.png" /> <img width="2538" height="1454" width_o="2538" height_o="1454" data-src="https://freight.cargo.site/t/original/i/5f71132c7e9b788a2d4a474024a8a539521e612d926ec26cc1560dd8adf7f889/Skarmavbild-2023-12-18-kl.-19.11.25.png" data-mid="199679929" border="0" src="https://freight.cargo.site/w/1000/i/5f71132c7e9b788a2d4a474024a8a539521e612d926ec26cc1560dd8adf7f889/Skarmavbild-2023-12-18-kl.-19.11.25.png" /><img width="2544" height="1448" width_o="2544" height_o="1448" data-src="https://freight.cargo.site/t/original/i/b0cac24c52a93a2240165d8f0123350d77f62ebd4026caa1e2183bd46598aa08/Skarmavbild-2023-12-18-kl.-19.12.09.png" data-mid="199679960" border="0" src="https://freight.cargo.site/w/1000/i/b0cac24c52a93a2240165d8f0123350d77f62ebd4026caa1e2183bd46598aa08/Skarmavbild-2023-12-18-kl.-19.12.09.png" /> PRINT <img width="1464" height="1051" width_o="1464" height_o="1051" data-src="https://freight.cargo.site/t/original/i/b44c45ed59cfc3c514e4e4be9e646e4565571e9818c9c3162b12b651c47e10d5/SE_Print_ad_Tyskland_248x178mm_Dagpress.jpg" data-mid="198089053" border="0" src="https://freight.cargo.site/w/1000/i/b44c45ed59cfc3c514e4e4be9e646e4565571e9818c9c3162b12b651c47e10d5/SE_Print_ad_Tyskland_248x178mm_Dagpress.jpg" /> <img width="1464" height="1051" width_o="1464" height_o="1051" data-src="https://freight.cargo.site/t/original/i/3a9ff28580ab3b2e30f7bdaf0007d8af8f8f6bf081c1e5c1c699ba3d600eae32/SE_Print_ad_Finland_248x178mm_Dagpress.jpg" data-mid="198089551" border="0" src="https://freight.cargo.site/w/1000/i/3a9ff28580ab3b2e30f7bdaf0007d8af8f8f6bf081c1e5c1c699ba3d600eae32/SE_Print_ad_Finland_248x178mm_Dagpress.jpg" /> <img width="1464" height="1051" width_o="1464" height_o="1051" data-src="https://freight.cargo.site/t/original/i/e21bafaa5a73db73d2be5e09a359edd761b081dd8b3e559a51a6e416fcedb43b/SE_Print_ad_Polen_248x178mm_Dagpress.jpg" data-mid="198090032" border="0" src="https://freight.cargo.site/w/1000/i/e21bafaa5a73db73d2be5e09a359edd761b081dd8b3e559a51a6e416fcedb43b/SE_Print_ad_Polen_248x178mm_Dagpress.jpg" /> <img width="1464" height="1051" width_o="1464" height_o="1051" data-src="https://freight.cargo.site/t/original/i/fb840e525655fa270c0f1d86fb601d7995bb4215c46b3bcb8e92b43ef0978004/SE_Print_ad_Danmark_248x178mm_Dagpress.jpg" data-mid="198090003" border="0" src="https://freight.cargo.site/w/1000/i/fb840e525655fa270c0f1d86fb601d7995bb4215c46b3bcb8e92b43ef0978004/SE_Print_ad_Danmark_248x178mm_Dagpress.jpg" /> <img width="1464" height="1051" width_o="1464" height_o="1051" data-src="https://freight.cargo.site/t/original/i/28a4e3c2d80c3b2e9a6b3bf281ab1a0ec74f2e405d7bd7309486cfb63f4d536c/SE_Print_ad_Lettland_248x178mm_Dagpress.jpg" data-mid="198089572" border="0" src="https://freight.cargo.site/w/1000/i/28a4e3c2d80c3b2e9a6b3bf281ab1a0ec74f2e405d7bd7309486cfb63f4d536c/SE_Print_ad_Lettland_248x178mm_Dagpress.jpg" /> OLV - YOUTUBE https://tomaspovolny.com/Friskis-Svettis-Hall-hall-hall Fri, 01 Mar 2024 17:39:22 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Friskis-Svettis-Hall-hall-hall Håll håll håll —Friskis &amp; Svettis Towards the end of the pandemic, when people were allowed to gather again, Swedish exercise organization Friskis &amp; Svettis wanted a print that invited people back into their training centers. I came up with this idea. Unfortunately they were a little too scared to run with it. :( PRINT <img width="10667" height="13333" width_o="10667" height_o="13333" data-src="https://freight.cargo.site/t/original/i/00465284de075994c5cf38fd15057a5acd6c71f9874495f277ea6ca9654d9655/friskis-a-svettis_Rityta-1.jpg" data-mid="205853821" border="0" src="https://freight.cargo.site/w/1000/i/00465284de075994c5cf38fd15057a5acd6c71f9874495f277ea6ca9654d9655/friskis-a-svettis_Rityta-1.jpg" /> https://tomaspovolny.com/Netflix-The-Wall Fri, 24 Nov 2023 21:35:38 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Netflix-The-Wall The Wall — Neflix The brief was to build brand love for Netflix as well as higlighting their range of titles. How we did that? By transforming a wall on Kungsgatan, one of Stockholms busiest streets, into a classic cinema marquee. The mural got repainted on a weekly basis, allowing us to speak to broader audiences as well as super fans - all depending on timing and current titles. <img width="1320" height="1124" width_o="1320" height_o="1124" data-src="https://freight.cargo.site/t/original/i/5e462c41deb31e8cd74e2eb77a4b6c5701a1bcb2bf9cbc6ed94db3695de73968/Stockholm-Mural-Marquee-Archive1.jpg" data-mid="197773575" border="0" src="https://freight.cargo.site/w/1000/i/5e462c41deb31e8cd74e2eb77a4b6c5701a1bcb2bf9cbc6ed94db3695de73968/Stockholm-Mural-Marquee-Archive1.jpg" /> <img width="1320" height="1125" width_o="1320" height_o="1125" data-src="https://freight.cargo.site/t/original/i/16c7692a3ac771453522e81d536bb41146229c6cc45ca377711655fe5465516b/seriemarathon-klassiker.jpg" data-mid="197796870" border="0" src="https://freight.cargo.site/w/1000/i/16c7692a3ac771453522e81d536bb41146229c6cc45ca377711655fe5465516b/seriemarathon-klassiker.jpg" /> <img width="1320" height="1124" width_o="1320" height_o="1124" data-src="https://freight.cargo.site/t/original/i/ee1c3bea961e086c5e4ad9e087634696de2937f4cb6e0c5f2c438e18b07a3984/clark.jpg" data-mid="197796898" border="0" src="https://freight.cargo.site/w/1000/i/ee1c3bea961e086c5e4ad9e087634696de2937f4cb6e0c5f2c438e18b07a3984/clark.jpg" /> <img width="1319" height="1125" width_o="1319" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2e62e2799d7d9270ffb90ad05503cc90ee452ea04cdd6652c7ff31c7e0c7d4e3/blunda-inte-for-joe.jpg" data-mid="197796873" border="0" src="https://freight.cargo.site/w/1000/i/2e62e2799d7d9270ffb90ad05503cc90ee452ea04cdd6652c7ff31c7e0c7d4e3/blunda-inte-for-joe.jpg" /> <img width="1319" height="1124" width_o="1319" height_o="1124" data-src="https://freight.cargo.site/t/original/i/1c112bd52b6849ae62a0dd483a09bd280a2a97103d168524bb42acf860365b98/ST-end-season-4.jpg" data-mid="197796880" border="0" src="https://freight.cargo.site/w/1000/i/1c112bd52b6849ae62a0dd483a09bd280a2a97103d168524bb42acf860365b98/ST-end-season-4.jpg" /> <img width="1297" height="1125" width_o="1297" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b42f0be6856d97be351c53ada992860410eaa534fbc2a5c57068fa3252413b53/titta-bakom-dig.jpg" data-mid="197796878" border="0" src="https://freight.cargo.site/w/1000/i/b42f0be6856d97be351c53ada992860410eaa534fbc2a5c57068fa3252413b53/titta-bakom-dig.jpg" /> <img width="1320" height="1122" width_o="1320" height_o="1122" data-src="https://freight.cargo.site/t/original/i/82e81e1793eb438c6bc1fbb6042d345006d6685efb379a6efd56dd097e8cd7c1/cash-is-king.jpg" data-mid="197796879" border="0" src="https://freight.cargo.site/w/1000/i/82e81e1793eb438c6bc1fbb6042d345006d6685efb379a6efd56dd097e8cd7c1/cash-is-king.jpg" /> <img width="1293" height="1124" width_o="1293" height_o="1124" data-src="https://freight.cargo.site/t/original/i/6affc4d2ec2f7c52b523a9e77debdf184c51ab06407dda8574b41eb6b26abfc1/lakare.jpg" data-mid="197796897" border="0" src="https://freight.cargo.site/w/1000/i/6affc4d2ec2f7c52b523a9e77debdf184c51ab06407dda8574b41eb6b26abfc1/lakare.jpg" /> <img width="1319" height="1124" width_o="1319" height_o="1124" data-src="https://freight.cargo.site/t/original/i/beb3f8157d2ec3c64fe76b717e8254cd02635d5e24e4f955ed94990c6ce4efe2/pressen-the-crown.jpg" data-mid="197796876" border="0" src="https://freight.cargo.site/w/1000/i/beb3f8157d2ec3c64fe76b717e8254cd02635d5e24e4f955ed94990c6ce4efe2/pressen-the-crown.jpg" /> <img width="1319" height="1125" width_o="1319" height_o="1125" data-src="https://freight.cargo.site/t/original/i/48de749fef8868131a8f8a126f1aa14ea0cb2b7541f4d74560e87f9aaf308091/drive-to-survive.jpg" data-mid="197796871" border="0" src="https://freight.cargo.site/w/1000/i/48de749fef8868131a8f8a126f1aa14ea0cb2b7541f4d74560e87f9aaf308091/drive-to-survive.jpg" /> <img width="1298" height="1124" width_o="1298" height_o="1124" data-src="https://freight.cargo.site/t/original/i/86cf0782a4c9dcfb73b96c85ded7a638d5de81f6ed200444093a121a111190e5/wednesday.jpg" data-mid="197796874" border="0" src="https://freight.cargo.site/w/1000/i/86cf0782a4c9dcfb73b96c85ded7a638d5de81f6ed200444093a121a111190e5/wednesday.jpg" /> <img width="1319" height="1124" width_o="1319" height_o="1124" data-src="https://freight.cargo.site/t/original/i/8f67a58349ad9b4eeaee13d839d61b143ded31740fc6ed5fa55b6ab35f37420b/helgens-fraga.jpg" data-mid="197796877" border="0" src="https://freight.cargo.site/w/1000/i/8f67a58349ad9b4eeaee13d839d61b143ded31740fc6ed5fa55b6ab35f37420b/helgens-fraga.jpg" /> <img width="1297" height="1123" width_o="1297" height_o="1123" data-src="https://freight.cargo.site/t/original/i/779f3ca86133bcaf0e58d14843cc2686746d4d75b1fe5ed17fe22f45138f9b64/johanna-nordstrom.jpg" data-mid="197796875" border="0" src="https://freight.cargo.site/w/1000/i/779f3ca86133bcaf0e58d14843cc2686746d4d75b1fe5ed17fe22f45138f9b64/johanna-nordstrom.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/71761a0edcaff1fcc33fdc58da2b903c769d553d44eea9272af91ac3b6f2b120/HMM_Netflix_RG1.jpeg" data-mid="198031509" border="0" src="https://freight.cargo.site/w/1000/i/71761a0edcaff1fcc33fdc58da2b903c769d553d44eea9272af91ac3b6f2b120/HMM_Netflix_RG1.jpeg" /> https://tomaspovolny.com/Kista-Limitless-The-Kloud Mon, 04 Dec 2023 10:23:28 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Kista-Limitless-The-Kloud The Kloud — Kista Limitless Kista Limitless wanted a concept for their new development initiative in Kista, where people, businesses, art, and science are to thrive. Stemming from the areas roots in IT and the initiative's focus on community, we came up with The Kloud. It's a change engine, a voice and a community for a Kista in transformation. It's a promise that Kista is a district that'll never stop developing.&nbsp; So, when launching the initiative we flirted with the empty promises that urban development projects tend to make. Only - The Kloud will actually keep their promises. OOH along the blue tube line <img width="7085" height="10422" width_o="7085" height_o="10422" data-src="https://freight.cargo.site/t/original/i/c31fc6e25cb77e0a200b75711293aef5c5808e3ab1d3d787d8e060b4b133228e/KISTA_ADSHEL_Motiv_B.jpg" data-mid="198627665" border="0" src="https://freight.cargo.site/w/1000/i/c31fc6e25cb77e0a200b75711293aef5c5808e3ab1d3d787d8e060b4b133228e/KISTA_ADSHEL_Motiv_B.jpg" /> <img width="7085" height="10422" width_o="7085" height_o="10422" data-src="https://freight.cargo.site/t/original/i/7d9cbe90ebbd5a536713c37235f20393adcb9657638c63db7be25338cc23efd5/KISTA_ADSHEL_Motiv_C.jpg" data-mid="198627662" border="0" src="https://freight.cargo.site/w/1000/i/7d9cbe90ebbd5a536713c37235f20393adcb9657638c63db7be25338cc23efd5/KISTA_ADSHEL_Motiv_C.jpg" /> <img width="7085" height="10422" width_o="7085" height_o="10422" data-src="https://freight.cargo.site/t/original/i/d22f9c519ac0eb95c6cea9cdf2082a8b82762a548297112fe22bf7c30853ed01/KISTA_ADSHEL_Motiv_A.jpg" data-mid="198627675" border="0" src="https://freight.cargo.site/w/1000/i/d22f9c519ac0eb95c6cea9cdf2082a8b82762a548297112fe22bf7c30853ed01/KISTA_ADSHEL_Motiv_A.jpg" /> DOOH - T-Centralen <img width="1949" height="1096" width_o="1949" height_o="1096" data-src="https://freight.cargo.site/t/original/i/cb1240cf6000cd755a333b4a79c17ab120bf55d5e9f84297b733d075aa4a41cf/K6.jpg" data-mid="198517152" border="0" src="https://freight.cargo.site/w/1000/i/cb1240cf6000cd755a333b4a79c17ab120bf55d5e9f84297b733d075aa4a41cf/K6.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3fcc615e3962e32a2e7d0cb8ce4d2fbd69db06de5eb17bf9c3c66437b0be76b/k4.jpg" data-mid="218160446" border="0" src="https://freight.cargo.site/w/1000/i/e3fcc615e3962e32a2e7d0cb8ce4d2fbd69db06de5eb17bf9c3c66437b0be76b/k4.jpg" /> https://tomaspovolny.com/Spotify-Upside-Down-Playlist Sat, 25 Nov 2023 15:48:44 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Spotify-Upside-Down-Playlist Upside Down Playlist — Spotify In one of the most memorable moments of Stranger Things season 4 Vol. 1, Max escaped the grasp of Vecna by pressing play on her favorite song: Kate Bush’s “Running Up That Hill (A Deal With God)”. When season 4 Vol. 2 aired a few weeks later, we took part in the release of a new personalized Spotify playlist that helped fans do the same. The&nbsp;Upside Down Playlist&nbsp;takes some of your favorite songs and mixes them with a handful of Stranger Things&nbsp;classics and creates a vibe strong enough to escape Hawkins’ most fearsome foe. <img width="782" height="279" width_o="782" height_o="279" data-src="https://freight.cargo.site/t/original/i/48c54fbade639e6017a0d9f53c23528a5379bfbb5d4329a929e3ff4d7ff49ae8/Screen_Shot_2022-06-30_at_8.51.47_AM.width-800.png" data-mid="197909792" border="0" src="https://freight.cargo.site/w/782/i/48c54fbade639e6017a0d9f53c23528a5379bfbb5d4329a929e3ff4d7ff49ae8/Screen_Shot_2022-06-30_at_8.51.47_AM.width-800.png" /> We teased the release on Spotify’s Instagram. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/873e7e4b827452663ccd95c4db0087e31026301672d41d456f306306b39d0b6a/Netflix_Spotify_Story5.png" data-mid="197806720" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/873e7e4b827452663ccd95c4db0087e31026301672d41d456f306306b39d0b6a/Netflix_Spotify_Story5.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/95c73a1b158defb597cc5ca2b33cb8410a55c7e37f25934376b02c02053090b8/Netflix_Spotify_Thnings_Story_BG_alt1.png" data-mid="197806716" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/95c73a1b158defb597cc5ca2b33cb8410a55c7e37f25934376b02c02053090b8/Netflix_Spotify_Thnings_Story_BG_alt1.png" /> *SPOILER*&nbsp; In the series, too much interaction with time, in particular clocks, is a call for Vecna in disguise.. We had to warn fans. Or more precisely; tell them to WATCH OUT and go find their escape song. &nbsp; &nbsp; &nbsp; https://tomaspovolny.com/VERO-SoMeth Fri, 05 Feb 2021 09:35:01 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/VERO-SoMeth SoMeth — VERO[student case] Social media giants like Facebook and Twitter are built on algorithms creating echo chambers that fuel divisions - making people become addicts that crave screen time. Therefore VERO was created – an ad-free, algorithm free social network, which describes itself as&nbsp; “optimized for connection, not addiction, putting you in total control.” The brief was to come up with an idea that would get people to sign up for VERO while making them think differently about their social networking habits. Studies show that scrolling through Social Media increases dopamine levels in the brain, which lead to SoMeth - a PR-driven stunt that makes it crystal clear; we’re all addicts! AWARDS—2021 The One Show / Young Ones - Bronze Cube CASE STUDY To launch the campaign we did a stunt by creating the legal drug SoMeth, containing the same amount of dopamine as one day of using Social Media makes you release. <img width="3584" height="2008" width_o="3584" height_o="2008" data-src="https://freight.cargo.site/t/original/i/5d18f71d47d7a36b15fbe3fff0df58cb286f9ebaa239ca567daab7144dde6438/someth_frpackning.png" data-mid="105207860" border="0" src="https://freight.cargo.site/w/1000/i/5d18f71d47d7a36b15fbe3fff0df58cb286f9ebaa239ca567daab7144dde6438/someth_frpackning.png" />When signing up to VERO, Social Media addicts will get a free subscription by sending in their Screen Time reports. To prevent relapse. <img width="4188" height="2020" width_o="4188" height_o="2020" data-src="https://freight.cargo.site/t/original/i/a3bb9fee007d59d6c145c9bf912c2d6d8c675cf4dc107c00134dc1c53dbcfe1b/someth_screentime2.jpg" data-mid="105207861" border="0" src="https://freight.cargo.site/w/1000/i/a3bb9fee007d59d6c145c9bf912c2d6d8c675cf4dc107c00134dc1c53dbcfe1b/someth_screentime2.jpg" /> The press would write stuff. Like this.&nbsp; <img width="2500" height="1274" width_o="2500" height_o="1274" data-src="https://freight.cargo.site/t/original/i/50ed6844aefb5bddc1c6ca4067dc3c1156c9b5e904a7d3c2826f2ad0e330b0d1/Screenshot-2021-02-12-at-17.01.53-kopiera.jpg" data-mid="105207908" border="0" src="https://freight.cargo.site/w/1000/i/50ed6844aefb5bddc1c6ca4067dc3c1156c9b5e904a7d3c2826f2ad0e330b0d1/Screenshot-2021-02-12-at-17.01.53-kopiera.jpg" />People in recovery would too. Like this. <img width="2500" height="1086" width_o="2500" height_o="1086" data-src="https://freight.cargo.site/t/original/i/b566e29fe4588abb211e23482af4a4fc3e0fb0f4bc66578ffc2b2d0818ae794a/reaction_someth.jpg" data-mid="105207919" border="0" src="https://freight.cargo.site/w/1000/i/b566e29fe4588abb211e23482af4a4fc3e0fb0f4bc66578ffc2b2d0818ae794a/reaction_someth.jpg" /> https://tomaspovolny.com/WhatsApp-WHATT Tue, 06 Apr 2021 11:43:59 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/WhatsApp-WHATT WHATT— WhatsApp [student case] People on the autism spectrum often suffer from loneliness due to difficulties with social situations. Many turn to text messages and online chatting where you don’t have to interpret facial expressions and body language - but even there you are met with sarcasm, difficult-to-interpret references and ambiguous emojis. Whatt is an AI-based chat tool that analyzes difficult messages and helps you sort them out. Simply, clarifying the complicated. AWARDS —2021 The One Show / Young Ones - Silver Pencil CASE STUDY <img width="10275" height="5805" width_o="10275" height_o="5805" data-src="https://freight.cargo.site/t/original/i/4b07ea4842c9b48d743d652974658ec1f0d4fbb5e3458bfcbcbb634c52793c33/test-upplostning.jpg" data-mid="104399575" border="0" src="https://freight.cargo.site/w/1000/i/4b07ea4842c9b48d743d652974658ec1f0d4fbb5e3458bfcbcbb634c52793c33/test-upplostning.jpg" /><img width="2458" height="1378" width_o="2458" height_o="1378" data-src="https://freight.cargo.site/t/original/i/94e22f9f9d13eb68d2d55c5e93b1df180f3a47cd77e20313503835c7a6d1f491/test-upplostning_bla.jpg" data-mid="104399574" border="0" src="https://freight.cargo.site/w/1000/i/94e22f9f9d13eb68d2d55c5e93b1df180f3a47cd77e20313503835c7a6d1f491/test-upplostning_bla.jpg" /> https://tomaspovolny.com/Homepage Sat, 02 Jan 2021 12:06:55 +0000 Tomas Povolny, Copywriter https://tomaspovolny.com/Homepage