Make New Memories
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Stena Line

Following a competitive pitch in spring 2023, Stena Line appointed my team at ACNE to work across all aspects of its brand - from developing a new brand platform to creating an overall concept to market at scale across Europe. We started off with a summer campaign adapted across all audiences and markets within Stena Line’s 16 sailing routes. 14 languages, 13 countries.

We identified an overarching need that naturally trans-creates across all markets: The longing for making new memories. Resulting in a campaign that depicts those big, small, silly and sweet moments that happen between point A and B across the sea.

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