Make New Memories
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Stena Line
Following a competitive pitch in spring 2023, Stena Line appointed my team at ACNE to work across all aspects of its brand - from developing a new brand platform to creating an overall concept to market at scale across Europe. We started off with a summer campaign adapted across all audiences and markets within Stena Line’s 16 sailing routes. 14 languages, 13 countries.
We identified an overarching need that naturally trans-creates across all markets: The longing for making new memories. Resulting in a campaign that depicts those big, small, silly and sweet moments that happen between point A and B across the sea.
CASE STUDY
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![](https://freight.cargo.site/t/original/i/7718a331a7ad29ed281e3d31e25295b40902559bad0524a88ff4dbcadffbf473/Skarmavbild-2023-12-18-kl.-18.57.18.png)
![](https://freight.cargo.site/t/original/i/0ab08a975edd896becb0331ea9a4071c5d50e519039af20a690d061001032139/Skarmavbild-2023-12-01-kl.-03.00.30.png)
![](https://freight.cargo.site/t/original/i/e3939eabf54a4c350aa2ad06b4045da41332ae23bd576772e25947ef12727d34/Skarmavbild-2023-12-18-kl.-18.47.43.png)
![](https://freight.cargo.site/t/original/i/5f71132c7e9b788a2d4a474024a8a539521e612d926ec26cc1560dd8adf7f889/Skarmavbild-2023-12-18-kl.-19.11.25.png)
![](https://freight.cargo.site/t/original/i/b0cac24c52a93a2240165d8f0123350d77f62ebd4026caa1e2183bd46598aa08/Skarmavbild-2023-12-18-kl.-19.12.09.png)
PRINT
![](https://freight.cargo.site/t/original/i/b44c45ed59cfc3c514e4e4be9e646e4565571e9818c9c3162b12b651c47e10d5/SE_Print_ad_Tyskland_248x178mm_Dagpress.jpg)
![](https://freight.cargo.site/t/original/i/3a9ff28580ab3b2e30f7bdaf0007d8af8f8f6bf081c1e5c1c699ba3d600eae32/SE_Print_ad_Finland_248x178mm_Dagpress.jpg)
![](https://freight.cargo.site/t/original/i/e21bafaa5a73db73d2be5e09a359edd761b081dd8b3e559a51a6e416fcedb43b/SE_Print_ad_Polen_248x178mm_Dagpress.jpg)
![](https://freight.cargo.site/t/original/i/fb840e525655fa270c0f1d86fb601d7995bb4215c46b3bcb8e92b43ef0978004/SE_Print_ad_Danmark_248x178mm_Dagpress.jpg)
![](https://freight.cargo.site/t/original/i/28a4e3c2d80c3b2e9a6b3bf281ab1a0ec74f2e405d7bd7309486cfb63f4d536c/SE_Print_ad_Lettland_248x178mm_Dagpress.jpg)
OLV - YOUTUBE