ART FOR ART
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POLESTAR

How do you sell a $155k car to someone who already has several expensive cars in the garage? We knew that our target audience valued unique objects and experiences more than performance and product benefits. So when “upcycling” was a hot topic and art was in the center of attention because of NFT’s, we introduced a unique currency for purchasing a unique car. Simply put, trading a collector’s item for art. Art for art.

AWARDS
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2022 Guldägget (PR) - Gold

2022 Eurobest (Creative commerce) - Shortlist

2022 Gerety Awards (Alternative) - Shortlist

CASE STUDY

OOH - Pennstreet, New York.



DOOH/OLV

PR