ART FOR ART
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POLESTAR
How do you sell a $155k car to someone who already has several expensive cars in the garage? We knew that our target audience valued unique objects and experiences more than performance and product benefits. So when “upcycling” was a hot topic and art was in the center of attention because of NFT’s, we introduced a unique currency for purchasing a unique car. Simply put, trading a collector’s item for art. Art for art.
AWARDS
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2022 Guldägget (PR) - Gold
2022 Eurobest (Creative commerce) - Shortlist
2022 Gerety Awards (Alternative) - Shortlist
CASE STUDY
OOH - Pennstreet, New York.
DOOH/OLV
PR