The Wall
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Neflix
The brief was to build brand love for Netflix as well as higlighting their range of titles. How we did that? By transforming a wall on Kungsgatan, one of Stockholms busiest streets, into a classic cinema marquee. The mural got repainted on a weekly basis, allowing us to speak to broader audiences as well as super fans - all depending on timing and current titles.
![](https://freight.cargo.site/t/original/i/5e462c41deb31e8cd74e2eb77a4b6c5701a1bcb2bf9cbc6ed94db3695de73968/Stockholm-Mural-Marquee-Archive1.jpg)
![](https://freight.cargo.site/t/original/i/16c7692a3ac771453522e81d536bb41146229c6cc45ca377711655fe5465516b/seriemarathon-klassiker.jpg)
![](https://freight.cargo.site/t/original/i/ee1c3bea961e086c5e4ad9e087634696de2937f4cb6e0c5f2c438e18b07a3984/clark.jpg)
![](https://freight.cargo.site/t/original/i/2e62e2799d7d9270ffb90ad05503cc90ee452ea04cdd6652c7ff31c7e0c7d4e3/blunda-inte-for-joe.jpg)
![](https://freight.cargo.site/t/original/i/1c112bd52b6849ae62a0dd483a09bd280a2a97103d168524bb42acf860365b98/ST-end-season-4.jpg)
![](https://freight.cargo.site/t/original/i/b42f0be6856d97be351c53ada992860410eaa534fbc2a5c57068fa3252413b53/titta-bakom-dig.jpg)
![](https://freight.cargo.site/t/original/i/82e81e1793eb438c6bc1fbb6042d345006d6685efb379a6efd56dd097e8cd7c1/cash-is-king.jpg)
![](https://freight.cargo.site/t/original/i/6affc4d2ec2f7c52b523a9e77debdf184c51ab06407dda8574b41eb6b26abfc1/lakare.jpg)
![](https://freight.cargo.site/t/original/i/beb3f8157d2ec3c64fe76b717e8254cd02635d5e24e4f955ed94990c6ce4efe2/pressen-the-crown.jpg)
![](https://freight.cargo.site/t/original/i/48de749fef8868131a8f8a126f1aa14ea0cb2b7541f4d74560e87f9aaf308091/drive-to-survive.jpg)
![](https://freight.cargo.site/t/original/i/86cf0782a4c9dcfb73b96c85ded7a638d5de81f6ed200444093a121a111190e5/wednesday.jpg)
![](https://freight.cargo.site/t/original/i/8f67a58349ad9b4eeaee13d839d61b143ded31740fc6ed5fa55b6ab35f37420b/helgens-fraga.jpg)
![](https://freight.cargo.site/t/original/i/779f3ca86133bcaf0e58d14843cc2686746d4d75b1fe5ed17fe22f45138f9b64/johanna-nordstrom.jpg)
![](https://freight.cargo.site/t/original/i/71761a0edcaff1fcc33fdc58da2b903c769d553d44eea9272af91ac3b6f2b120/HMM_Netflix_RG1.jpeg)