The Kloud
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Kista Limitless

Kista Limitless wanted a concept for their new development initiative in Kista, where people, businesses, art, and science are to thrive. Stemming from the areas roots in IT and the initiative's focus on community, we came up with The Kloud. It's a change engine, a voice and a community for a Kista in transformation. It's a promise that Kista is a district that'll never stop developing. 

So, when launching the initiative we flirted with the empty promises that urban development projects tend to make. Only - The Kloud will actually keep their promises.

OOH along the blue tube line

DOOH - T-Centralen